Blackberry is making a comeback in the competitive Android phone market and with it, comes a return to the famous, oldy but a goody, physical QWERTY keyboard on a smartphone.
Despite not producing phones per se, the Blackberry company has been licensing out its brand to phone manufacturers over the years but in conjunction with the end of its primary licensing deal with Chinese manufacturer, TCL on the 31st August 2020, Blackberry has decided to go it a different way now.
Under a newly announced production arrangement, OnwardMobility will conduct product planning and market development for a new Blackberry device. Foxconn subsidiary, FIH Mobile will design and manufacture said device.
Speaking on the collaboration, Blackberry CEO John Chen said “BlackBerry is thrilled OnwardMobility will deliver a BlackBerry 5G smartphone device with physical keyboard leveraging our high standards of trust and security synonymous with our brand. We are excited that customers will experience the enterprise and government level security and mobile productivity the new BlackBerry 5G smartphone will offer.”
Details are as of yet scarce. All we know for sure is that the expected launch of the device is within the first half of 2021 in North America and Europe. Similar to former models, the new Blackberry device will focus on security and productivity for enterprise professionals. The device will also likely have 5G capabilities.
The device will be entering the market perfectly in time for the global, coronavirus related financial crisis, recession because timing. Maybe, I am getting ahead of myself and should give the revived device a shot but come on do you honestly think Millenials or even older working professionals see the need for a Blackberry? Redundancy is a thing, Blackberry.
The last Blackberry smartphone released in Malaysia was the KEY2 in 2018. It’s an Android phone with a QWERTY keyboard that’s packed with Blackberry’s classic offerings of enterprise solutions.
The device was launched at a price tag of RM2,599, it was costly considering that all the phone packed was a Snapdragon 660 at the time.