Following our quick sneakpeek at CES 2017, the HTC U Series finally makes it way to Malaysia this coming March 2017. The HTC U Ultra and HTC U Play are built to be personalised to the needs of its owner, where the smartphones embodies its slogan: “It’s all about U”.

Both devices feature an all-new liquid surface design, equipped with futuristic technology that allows them to embrace individuality and diversity. The beautiful 3D contoured liquid surface design is complemented with a curved construction which reflects light in a unique way. In every lighting, the smartphone creates a distinct look in every single angle.

“Everyone with a smartphone today leads vastly different lives and we each have our own individual needs that we consider most important. By pursuing our passion the the things that make us unique we believe that is when we are able to truly become brilliant,” says Chia-Lin Chang, President of Smartphone and Connected Devices Business of HTC.

This notion has led HTC to rethink its approach to smartphone design, by putting ‘U’ above all. Chang adds: “Our new line of HTC U devices are designed to grow with you and develop a bond with you, to help realise the potential that comes from being different.”

The HTC U Ultra and HTC U Play comes in a range of stunning colours like Brilliant Black, Cosmetic Pink and Sapphire Blue for the former, and Black Oil and Iceberg White for the latter.  Both devices will be available at all official retail outlets and partnered online stores from early March onwards.  The HTC U Ultra and HTC U Play are priced RM2,999 and RM1,899 respectively.