AppGallery has seen several milestones in its ongoing development – one year on from revealing plans to expand its mobile ecosystem during the MWC in 2020. The platform currently has 2.3 million registered developers, a 77 percent increase from last year, and a distinct global audience of 530 million MAU, demonstrating its growing influence on developers and mobile users around the world.
The platform also saw a distribution that reached 384.4 billion in 2020 which is 174 billion more than the prior year. At the front of the expansion is gaming which has beyond 500% additional games now available on the platform compared to a year ago.
The new figures come a year on from Richard Yu, Chief Executive Officer of Huawei Consumer Business, unveiling Huawei’s vision to make AppGallery an open, innovative app distribution platform that is accessible to consumers around the world.
“At the end of 2019, there were 25 countries around world which had over a million AppGallery users. That number has now grown to 42 and we continue to see strong growth across markets in Europe, Latin America, Asia Pacific, Middle East, and Africa.
It’s not just about quantity, and the fact that the number of apps integrated with HMS Core has more than doubled in one year shows that more developers are looking to Huawei’s on-device capabilities to drive innovation and provide better and more unique user experiences,” said Zhang Zhe, the Director of Global Partnerships & Eco-Development Business Development at Huawei Consumer Business Group.
AppGallery has centered its efforts in working with developers on both a local and global scale to bring the most relevant apps to users, helping boost the number of developers working with the platform and delivering more choices to consumers around the world. The developers are also looking to AppGallery to penetrate local audiences as well as tapping into AppGallery’s growing global audience and in return, AppGallery can provide its diverse customer base with most relevant apps.
Huawei has also leveraged its expertise in China to help developers around the world tap into the country’s lucrative app market. AppGallery has helped over thousand overseas developers to penetrate the growing mobile economy in China in the last 12 months. In details, AppGallery has also helped over 10,000 Chinese apps enter overseas markets to further diversify global users’ app experience. As an example, Banggood, which is a top service provider, worked with AppGallery through a joint marketing campaign and secured more than 60,000 new downloads and 1,000 new first-time subscribers in three weeks.
Other examples of Chinese apps reaching global audiences through AppGallery include Pascal’s Wager, Rise of Kingdoms: Lost Crusade, and Night of Full Moon.