After years of remaining in the background, Alcatel has returned with what they hope is a substantial offering to the saturated smartphone market. First revealed at CES, these phones are aimed firmly at the midrange market, and are considerably tempting. The launch of the phones also coincided with Alcatel’s partnership with Marvel, the other largest comic book publisher.
The Alcatel One Touch Ultra was christened the thinnest smartphone in existence during its debut, and still lives up to that title. It packs a dual-core 1.2 GHz processor with Android 4.1 into a considerable 5-inch body. All for only RM1,299. Although, one thing to note is that it lacks an audiojack. Which might dampen the mood of anyone who spends a lot of time listening to music.
Alongside the flagship model, there is a range of dual-sim designs. Alcatel’s market research apparently turned up that Asians tend to have two phones, one for data and one for calls. With that in mind the One Touch Idol, One Touch Star and One Touch Glory 2 all feature this particular dual nature.
Later this year will also see the One Touch Scribe, a five inch phone with a quad-core processor that is apparently priced for midranged consumers.