Local tech company SNS Network is expanding its range of JOI devices with newest introduction to the family with the JOI 7 Lite tablet and JOI Phone 5 smartphone, both based on the Intel Atom x3 processor series. Remarkably affordable, these products will now offer customers a selection option when choosing for their mobile gadget.

“We have certainly come a long way since the release of our very first Intel powered Windows tablet late last year,” said Ko Yun Hung, Managing Director, SNS Network Sdn Bhd. “Thanks to the very encouraging response we’ve received from our consumers, we have worked really hard to expand our family of mobile offerings under the JOI brand name.”

Both the JOI 7 Lite tablet and JOI Phone 5 smartphone are powered by the Intel Atom x3-C3130, runs on Android 4.4 and comes with 8GB of storage expandable up to 32GB. SNS Network had earlier this year announced the addition of other devices to its lineup of JOI tablets including the JOI 7, JOI 8i with 3G and JOI 10 Flip.

“The Intel Atom x3 processor that powers the JOI Lite 7 and JOI Phone 5 is a great example of Intel’s focus on innovation. Development of the Atom x3 started around two years ago, with the team in Singapore setting out to build a new mobile processor aimed at cost-effective devices. The result is an Intel processor designed in Southeast Asia, for Southeast Asia. We are committed to meeting the continued demand for mobile devices here in Malaysia and look forward to supporting our customers, including SNS Network, as they roll-out high quality, affordable devices that do not compromise on performance,” Summer Lemon Intel Malaysia and Singapore said

The JOI Lite 7 and JOI Phone 5 are available now for RM299 and RM399 respectively (prices quoted are inclusive of 6% GST) at major AEON departmental stores, a reseller network spanning more than 50 stores nationwide, as well as online channels including Gloo.com.my, Lazada.com.my, and Lelong.com.my.

Specs for the devices are as follows: