Adobe today announced that the company was recognised as a Leader in “The Forrester Wave:™ Lead-to-Revenue Management Platform Vendors, Q4 2016” report by Forrester Research, Inc. for the second consecutive year. Of the 11 vendors Forrester evaluated for the lead-to-revenue management (L2RM) report, Adobe was among five companies recognised as a leader across 36 criteria, including strategy, current offering and market presence.

Adobe Campaign provides campaign, offer and personalization management capabilities for sophisticated automation and execution of marketing programs across channels. Both B2B and B2C brands can drastically improve customer engagement across online channels such as email, web, social, display and mobile channels, as well as offline channels including direct mail and point of sale. More than 750 customers power their email with Adobe Campaign. Over 28 billion emails were sent with Adobe Campaign in the first half of 2016. Adobe Campaign customers include British Petroleum, Christian Dior, HD Supply, L’Occitane, Los Angeles Kings Hockey Club, Motorola, Museum of Fine Arts Boston, Renault, Scandinavian Airlines, Sephora USA, Inc., Time Warner Cable, True Value, UBS and more.