A new online shopping service has recently open their doors – both physically and virtually – for the Malaysian market. honestbee is an online shopping service that gives Malaysian shoppers a new way to shop for their groceries online.

“I am excited to announce our official entry into the Malaysian market. Over the past few months, our trial operations were met with positive response from both customers and partners. I believe that we have the ideal team in place to meet the needs of the communities in Malaysia,” said Joel Sng, co-founder and CEO, honestbee.

What makes honestbee different than their competitors is the range of curated shops that the service offer to customers. Customers can enjoy the convenience of shopping from specialty curated stores on their devices, in no time at all. All they need to do is order products from their favourite stores via honestbee’s app or website, and a concierge shopper personally handpicks the best products for them. The groceries are then delivered right to the consumer’s doorstep on the very same day, within the hour selected by the customer.

Some of the partners of honestbee includes Ben’s Independent Grocer (B.I.G.); as well as specialty stores such as Shojikiya, Fareastflora.com, Cat & The Fiddle, Southern Rock Seafood, Castania Nut Boutique Vom Fass, The Blue Cow Butcher, La Juiceria, Wondermilk, Wine Connection, Cookie Box, GNC, Real Food and Chai Huat Hin and farm to table grocer Jezripe.

Malaysia is the fifth market that is serviced by honestbee after starting off in Singapore 18 months ago. The market shows great promise for the company and the brand, and is expected to grow significantly in the upcoming year ahead.