Starting today, you can now pay with Boost e-wallet at KFC restaurants nationwide, making it more convenient for customers during this Ramadan festivity. This partnership aims to bolster the evolving cashless payment landscape in the country through the convenience of using e-wallets. “We are constantly looking for avenues that can digitally enhance the experience of our users and complement their lifestyles. The partnership with KFC enables us to provide widespread accessibility, availability and added convenience for Malaysians to go cashless with Boost and be rewarded with cashbacks at the same time,”said Mohd Khairil Abdullah, Chief Executive Officer of Axiata Digital Services, parent company of Boost.
“Working with like-minded partners such as KFC is a boon for us as we work hand-in-hand and create synergy in facilitating the transition towards a cashless society in the country,” added Khairil.
“As the operator of the largest quick service restaurant chain in Malaysia, we have the need to stay abreast and keeping tabs on shifting consumers’ behaviour and preferences. This is to ensure that we have the right framework and strategies to meet their evolving demand. To this end, we have adopted a number of digital payment capabilities and channels in our restaurants, as we march towards integrated and seamless future for the convenience of our customers,” said Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands (M) Holdings Bhd.
“Digital wallets are growing in popularity as it largely offers attractive perks to users, which also align with our mission to constantly provide value-added service to our customers. Partnering with Malaysia’s largest e-wallet, Boost, further enhance our competitive advantage in the increasing cashless trend. We hope that our customers will have a more enjoyable dining experience with Boost payment option in KFC,”said Azahari.
To celebrate the partnership, Boost and KFC are rewarding Malaysians with a RM5 cashback from a minimum spend of RM20 with Boost at KFC outlets until 31st May 2019.
Boost is the largest e-wallet in Malaysia with 4 million users and over 80,000 online and offline merchant touchpoints nationwide. Besides the usual ‘Scan & Pay’ at retail and F&B outlets, pasar malam vendors and food trucks, users can perform various services, from paying for on-street parking and utility bills, purchasing bus and train tickets to purchasing movie tickets and giving back to NGOs through cashless donations.