Woodpeckers Group, the team known for their success with llaollao in Malaysia, has unveiled the first of their planned 40 ChaTraMue outlets at IOI City Mall Putrajaya, featuring the top Thai milk tea brand. 

The collaboration with Cha Thai International Company Limited solidified a 20-year franchise agreement.

Woodpeckers Group CEO Tan Kai Young expressed excitement about introducing the Thai milk tea brand to Malaysian consumers, highlighting their commitment to offering diverse culinary experiences.

By infusing the Malaysian milk tea with the authentic flavors of ChaTraMue, the brand predicts to able to replicate their success with Llao Llao.

Promising an authentic Thai tea experience, this brand expected to cater to consumers who appreciate high-quality tea beverages.

Woodpeckers Group aims to open 40 outlets across Malaysia by the end of the next year, with plans to expand their presence in the Klang Valley and Putrajaya.

The Managing Director of Cha Thai International, Ms. Srisuporn Chaturongkavanich, expressed confidence in Woodpeckers’ ability to grow the brand in Malaysia, underlining the significance of this franchise as part of the rich Thai tea tradition.