In news that holds no surprises to anyone, research firm Gfk has revealed that sales of WiFi enabled cameras has surged 90% in the last year. This number covers only key Southeast Asia markets, which in itself is impressive. The rapid growth has been attributed to the growing popularity of social interaction over the internet, which spurs the need more connected devices.
“By December 2012, one in every three cameras sold in the region’s more technologically advanced markets of Singapore and Malaysia were equipped with the Wi-Fi feature, contributing to nearly two-fifth of total dollar sales in the respective countries for that month,” observes Gerard Tan, Account Director for Digital Technology at GfK Asia.
Increasing competition among camera manufacturers has also brought prices down; and this has had a positive impact in the number of units sold. According to GfK findings, the combined sales volume of these two camera segments spiked across Southeast Asia in quarter four to make up nearly a fifth (19%) of all camera volume sales, compared to only less than 5 percent in quarter three.