Mobile communication in the modern context is either by talking or sending text messages, as smartphones evolve the level is upped with emojis and speech recordings. But with the ever increasing bandwidth speed provided by network operators, the seamless possibilty of video and face to face to chatting is ever more capable and should be. So, whats holding this back? Data charges!
Webe, the newest member of the elite 4G LTE club, is taking the bull by the horn an encouraging everyone to experince visual communication whereever you are with their new campaign slogan #SeeEveryEmotion, a proposition to make video call as much as you want. A bold step for a new operator? Actually not, a young telco like Webe has massive highways built but with minimum cars at the moment, so for those who are using the service will surely enjoy smooth connections with least interuptions. But would that change when more users come on board you may ask, according Chief Technical Officer Suresh it would not be the case, technology evolves and the fact that there is now 5 major operators in the market, the user base should be ideally split and less clutter and congestion should occur. As for webe, the TM owned network is more than capable of handling high traffic and with the might of parent company, expanding their highways is a welcome issue for them.
Coming back to video calls, while consumers will be vary with data charges imposed and fear of crediting out, the case is not with Webe, the single plan offered for postpaid is unlmited data, unlimites voice and unlimited sms for RM79 per month. This means no more worry about running out!
“Video – its use, consumption and the creation of content on it – is an amazing space to be in. Through webe’s offering, webe is uniquely positioned to empower Malaysians visually and redefine the way we communicate. This is part of our constant focus on ensuring that we deliver to our consumers the best experience that we can, while meeting the needs of real people in ever evolving ways,” said Lai Shu Wei, Chief Marketing Officer, webe.
Mobile video traffic is forecasted to grow by around 50% annually until 2022 which will accunt for nearly three quarters of all mobile data traffic. Even more telling is that social networking – a traditional focus of growth in the industry’s data consumption – is expected to grow by 39% annually over the coming 6 years. However, its relative share of traffic will decline from 15% in 2016 to around 10% in 2022, as a result of the stronger growth in the video category.
Wth larger screens and higher resolution, embedded video and streaming on social media and web will dominate the way consumer use their devices, and for this you will need data and preferbally without concerns of using it all up.
