Viber bridges the gap between celebrity and user.

Ever wanted to interact with your favorite personality through social media but they never seem to reply to you? Viber wants to change that, as they have announced Public Chats, a new feature that allows users to discover, share and interact with conversations, communities and content on mobile.

Public Chats are live discussions between celebrities and personalities that Viber users can follow. These celebrities include, singer-songwriter Pixie Lott, YouTube sensation Tyler Oakley, international DJ Paul van Dyk and many more. Anyone on Viber can follow as many of these chats as they like on their mobile devices. Conversations are muli-media and include text, photos, audio, video, stickers, web links and more.

Chats that are the most popular will be featured on the home screen of the Public Chats section of Viber. Users can easily search to find out who is chatting, or they can access a chat directly through its customized URL.

“The release of Public Chats on Viber allows people to interact in a new way, listening in on live discussions and staying up-to-date with exclusive content from the people and subjects that matter to them most,” says Talmon Marco, CEO of Viber.”We are launching this concept with a great line-up of celebrities and personalities all over the world. They are opening up their conversations on Viber, and we’re sure our users will love the ‘fly-on-the-wall’ experiences this delivers.”