US Pizza Malaysia has stirred a potential rebranding initiative, signaling a possible change to “KITA Pizza” contingent upon reaching 10,000 likes and comments on its social media post.

The clarification behind the company’s name, as stated by US Pizza Malaysia, revealed that the “US” abbreviation symbolizes “kita” in Malay, addressing the recent surge in calls for boycotts targeting various Malaysian companies suspected of supporting Israel.

The announcement, aiming for a significant social media engagement milestone, has sparked discussion among online communities. As of the latest update, the post has garnered approximately 1,600 likes and 400 comments on Facebook, while on Instagram, it has amassed around 8,700 likes and 600 comments.

US Pizza Malaysia’s proposal for a potential name change reflects a proactive response to the prevailing social sentiment and consumer perception regarding the connection between brand identities and geopolitical sensitivities.

The move comes at a time when numerous Malaysian businesses face scrutiny and pressure from segments of the public for their perceived associations or actions linked to Israel, prompting discussions and actions within the local business landscape.

The outcome of this social media campaign will not only determine the potential rebranding of US Pizza Malaysia but also sheds light on the influence of public perception and activism in shaping the decisions and direction of businesses in the current sociopolitical climate.