Malaysia’s economic growth is likely to remain resilient in 2026, with the nation’s gross domestic product estimated to grow by 4.5% this year, and the ringgit’s appreciation against the U.S. dollar (over 10% throughout 2025). This growth comes despite global challenges and difficulties in the form of geopolitical and trade events, as well as rising costs, which micro, small, and medium-size enterprises (MSMEs) are more prone to.
In particular, MSMEs face the need to implement e-invoicing, sales and services tax expansion, higher overheads and input costs, and issues relating to cash flow and reserves. Further, the Malaysian government’s continued push to drive digitisation and digitalisation has added pressure on MSMEs to adopt greater use of IT to remain competitive.
“Many MSMEs struggle, given their limited digital marketing capability, fragmented data management systems, low levels of cloud adoption, and inadequate cybersecurity protection of whatever digital assets they do use. While Internet connectivity is essential, this alone will not address the structural and capability gaps that hinder their scalability and resilience, and widen the digital divide between MSMEs and their larger counterparts,” says Dr. Mohamad Yusman Ammeran, Vice President of Unifi Business.
Unifi Business is Telekom Malaysia’s fibre broadband, mobile, and digital services arm for the MSME market. By providing a bundle of various digital hardware, software, and services in an integrated level-up ecosystem, Dr. Yusman says that Unifi Business as the preferred digital partner for MSMEs in Malaysia can help remove the headaches associated with managing technical complexity, reduce reliance on multiple vendors, and make enterprise-grade capabilities more affordable for budget-conscious MSMEs.
The bundle includes high-speed fibre-optic broadband, with speeds of up to 2Gbps with business-grade service level agreements; Unifi Cloud Storage for secure, scalable data backup and real-time file sharing; cybersecurity tailored for small office setups, including endpoint protection and firewall services; Smart CCTV and IoT monitoring for operational visibility and efficiency; and digital marketing solutions to assist MSMEs boost their online presences and customer acquisition.
Unifi Business has also introduced bespoke hospitality industry solutions, including enterprise-grade connectivity, in-room entertainment systems, and other digital guest solutions, in order to support hotels and F&B operators of all sizes be prepared for Visit Malaysia Year 2026. These solutions aim to enhance service standards, operational efficiency, and visitor satisfaction, which results in the strengthening of Malaysia’s tourism and hospitality sectors.
Dr. Yusman notes that Unifi Business’s ecosystem is in close alignment with – and support of – Malaysia’s digital transformation agenda and inclusive economic development goals. This includes efforts to bridge the digital divide and drive inclusive participation in the digital economy, in the form of various programmes such as the Program Usahawan Digital TM, a RM10-million initiative in support of the Sejahtera MADANI agenda that provides 2,200 B40 entrepreneurs nationwide with structured entrepreneurship and digital marketing training, alongside 5G connectivity, smart devices, and essential business tools; the Sabah E-Commerce & Digital Marketing Programme, a collaborative effort with Yayasan Bumiputera Sabah that strengthens digital capabilities amongst Sabahan Bumiputera entrepreneurs, enhancing online visibility and revenue generation across Sabah; and the Geran Digital PMKS Madani, through which Unifi Business empowers MSMEs to adopt cybersecurity, e-commerce, and digital marketing solutions, driving faster digitalisation.
More generally, Unifi Business enhances MSME digital resilience through advanced cybersecurity and secure cloud solutions that are aligned with national cybersecurity and digital economy strategies. “For example, through the Impak Biz Programme, businesses have access to digital enablement advisories, cost optimisation strategies, productivity enhancement support, and receive practical solutions to withstand market volatility,” Dr. Yusman explains.
He also takes pride in the fact that Unifi Business’s product portfolio is a tested, proven solution with real-world successes that highlight how digital solutions empower MSMEs to grow, scale, and thrive.
“For example, in one of our latest TV advertisements, we featured Pinn Yang of Foodie Media and Nana, founder of Nana Pani Puri, each showing how our solutions tailored to their specific circumstances have helped their business grow. For Pinn Yang, enterprise-grade connectivity and digital tools has helped creative entrepreneurs to produce content, manage marketing campaigns, and expand their reach regionally. For Nana, our reliable UNI5G Biz connectivity allowed her to manage online promotions, pop-up events, and social engagement seamlessly, enabling her to grow her street food business into a recognisable brand.” Erin Adlina, a serial entrepreneur, is also featured in the TV advertisement, sharing how integrated digital solutions such as cloud storage, appointment automation, and cybersecurity support help her manage multiple ventures efficiently while focusing on business growth.
In Sabah, award-winning entrepreneur Emilhan bin Mokhtar started Emilhan Trading Sdn. Bhd. with just RM2,000 in capital. He leveraged Unifi Business’s stable fibre connectivity and targeted digital marketing campaigns to promote KitaShop Sabah (his business brand) on Facebook and TikTok. As a result, Dr. Yusman says, he experienced 300% increase in physical store sales month-on-month, and expanded his customer reach beyond Sabah.
“In 2025, KitaShop Sabah surpassed RM1 million in revenue, proving that with the right digital infrastructure, geography is no longer a barrier to growth.”
Wyndham Grand Bangsar has also leveraged Unifi Business’s enterprise-grade connectivity with premium technical support and its hotel entertainment solution to elevate the hotel’s guest experience, especially in view of Visit Malaysia Year 2026. Hence, the hotel is able to offer high-quality in-room entertainment and stable connectivity that enhances guest satisfaction, building trust in its brand and encouraging repeat stays. In addition, reliable digital infrastructure allows staff to focus on guest engagement rather than manual operations.
These examples highlight just some of the ways in which MSMEs can benefit from Unifi Business, according to Dr. Yusman.
“In today’s digital landscape, MSMEs require more than just improved Internet connectivity; they need a comprehensive digital ecosystem. This ecosystem should eliminate obstacles to digitalisation, ensure the security of essential data, and promote sustainable growth that can adapt and thrive in a rapidly evolving environment.
“By addressing these needs, MSMEs can better position themselves for long-term success in the digital age, and this is where Unifi Business can help MSMEs achieve their goals in today’s increasingly digital economy,” he concludes.
Partner with Unifi Business now, your preferred digital partner, and grow your business with confidence. Discover more at biz.unifi.com.my.
