This just came in, when competition heats up to grab customers in the telecommunication sector, very likely end users will gain the most with good deals. Evidently aware of this marketing 101 philosophy, U Mobile the fourth player in the ocean of bigger operators has devised another enhanced postpaid plans and service offerings. The upgraded plans come with the highest data allowance in town, as well as free on-net calls, free SMSs and lowest call rate – pushing its previously offered postpaid plans altogether a notch.
The package seems appropriate with data consumption on mobile being on the rise, with are over 10 million smartphone users in Malaysia spending more than 3 hours a day surfing the Internet using their mobile devices. Active mobile social accounts have grown significantly with an increase of approximately 15% since January 2014. Whereas the share of webpage views for mobile devices stands at 35% as of January 2015.
Today, U Mobile excites the market with its enhanced postpaid plans that address the ever-increasing demand for high speed, high quality mobile Internet by adding another 2GB on top of the current data allowances for each postpaid mobile and broadband plans. Giving consumers greater bandwidth to stream videos, music, surf the Web and stay connected via social media platform. The most exciting part is – the prices for all postpaid plans remain the same!
“Over 70% of U Mobile subscribers are smartphone users, and we expect this trend to accelerate further as smartphone become an ubiquitous device and the functional epicentre of consumers’ work, play, daily routine and lifestyle. In the past few months, we observed a steep increase in mobile data usage within our network. We believe this trend is aligned with our 3G and 4G LTE rollout. Majority of our subscribers are now enjoying high speed mobile Internet on our superior 3G and 4G LTE network,” said Jasmine Lee, Chief Marketing Officer of U Mobile.
“Being a data centric player, U Mobile is constantly observing consumers and market’s demand for mobile Internet connectivity, as well as opportunities to address these demands. This is the rationale behind our action to upgrade the current best postpaid plans and make it even better. We have always been a leader in product innovation and value offerings and we will continue to ensure U Mobile postpaid is the best plan in town,” she added.
Both new and existing postpaid mobile and broadband subscribers can enjoy the enhanced features of U Mobile postpaid plans from 29 June 2015
