U Mobile partners Bison Stores Sdn Bhd as part of its bid to expand network.

Team orange has signed on a new partner, Bison Stores Sdn Bhd, to create more touchpoints for its existing and potential customers. Thus, U Mobile is now the first in the telco market to retail prepaid starter packs and mobile reloads at Bison Stores chain outlet, which includes myNEWS.com, Newsplus, Magbit and The Front Page outlets nationwide.

U Mobile is looking to expand to its presence via the 195 Bison Stores managed stores in this partnership. Currently, U Mobile products are readily available at more than 22,200 outlets nationwide – including hypermarkets, convenience stores, retail shops, hospitals, magazine kiosks, transportation hubs, airports, and shopping malls. U Mobile’s Prepaid Packs is still its hottest-selling product, offering free calls and unlimited mobile internet – truly giving users a value-for-money mobile experience.

This partnership also shows U Mobile’s aggressive tactic in garnering a bigger presence nationwide. It is also in-line with U Mobile’s ‘Vision 2 Million’ campaign which aims to add two million new subcribers by the end of the year.

“We recognise the importance of increasing consumer touchpoints as we explore new avenues in bringing U Mobile products and experiences closer to customers. Being one of the leading telcos in the nation, U Mobile believes that this partnership is beneficial in creating more sales opportunities to increase our market share as U Mobile mobilizes its strategies proactively even further,” says Alex Tan, Chief Sales Officer of U Mobile Sdn. Bhd.

U Mobile prepaid starter packs are now available at Bison Stores chain outlets nationwide in Malaysia for purchase. For further information on U Mobile, log on to www.u.com.my or visit your nearest U Mobile store outlet.