eSports in the country looks set to prosper and this is very encouraging for the industry, already seen as a billion dollar ecosystem the local community now have a real prospect in competing among their peers at the same level. In terms of prize money the rewards are getting more lucrative and more events are being organised, apart from traditional PC brands we have now car manufacturers recognising the impact of eSports can have in marketing to a specific audience.

First to jump on the bandwagon is UMW Toyota Motor which has just announced it’s own iteration of the sports in the inaugural Toyota Velocity Esports Chamipionship. Basically this will be related to cars and in this case the chosen game is Gran Turismo Sports. To be held in Sunway Pyramid from 21-23 September the racing themed event will be the backdrop for the RM 60,000 prize pool money offered to three winners.

“At Toyota, we always have our youth in mind. The Esports is on a steep upward curve and has the potential to become one of the top five sports in the world. This rapidly-rising industry is a new and exciting experience especially for the younger generation and with that being said, we at Toyota would like to be at the forefront of this Championship Series,” said Mr. Ravindran K., President of UMWT.

The event is searching for the fastest and quickest racing simulator driver in the country to be crowned champion.