When it comes to names for campaigns, Touch ‘n Go eWallet may not have the best but what does it matter when the campaign itself is great, right?
The eWallets Merdeka campaign this year revolves around empowering Malaysians to “MERDEKA FROM CASH”, which doesn’t exactly roll off the tongue that well but with giveaways ranging from TNG RFID Tags, reload pins, game console, vouchers and stay-cations nationwide worth over RM10,000, who cares!
Safety and hygiene aspects are ranking high on reasons of going cashless and the new normal has changed
transaction forms. Touch ‘n Go eWallet has reiterated its commitment to play its role by pivoting its business strategy to ensure that Malaysians are well on their way to being a truly cashless society the #lebihselamat way.
Kickstarting this unique movement is the initiative to encourage the rakyat to share their daily Merdeka from Cash stories on the eWallet’s social media channels. The 63 most creative stories will be featured and selected participants walk away with #banyakmeriah prizes!
“As we approach our 63rd National Day, I’m truly proud to see how much we’ve evolved as a nation and
Malaysians regardless of age are freeing themselves from the hassle of physical cash by adopting the use of Touch ‘n Go eWallet. We have seen an increase in our user base from 11 million to 14 million and that is a nod to the fact that we are moving towards a fully digitised and elevated economy together,”Ignatius Ong, CEO, TNG Digital Sdn Bhd.
In a bid to encourage the #ekstrapatriotik spirit and in support of our local players, Touch ‘n Go eWallet has collaborated with popular Malaysian brands including Firefly, Touch ‘n Go, Gamer’s Hideout, MULA, Pestle & Mortar Clothing, Lim Tayar, Wolo Hotel and even the Cheong Fatt Tze Mansion in Penang through contents and almost-daily giveaways.
The Touch ‘n Go eWallet has also recently enabled credit card and rewards points to be redeemed as eWallet credits. For the first time ever, credit card holders from participating banks and loyalty programmes can redeem their accumulated points to eWallet credits for seamless toll payments via PayDirect/RFID during their road journeys.
These credits are as good as cash with no expiry dates! you can pay bills, do repayments, shop at pharmacies and grocery stores or even online shopping across the nation. Participating banks and Rewards Programmes are CIMB, Genting Rewards Alliance, Hong Leong Bank, Standard Chartered Bank and United Overseas Bank (UOB).
For more info on the campaign, head on over HERE.
