Themed as the ‘Riang Ria Raya Survey’, latest data revealed that the top searches online during Ramadhan include home makeover, food recipes, Malay fashion and weight loss. There has been an increase of more than 10% of customers shopping online so far this Ramadhan 1 and an overwhelming majority (83%) of them from the rural areas, further underlining the sustained growth of online shoppers in areas outside of the country’s major urban centres.

It is revealed that customers are getting more in trend as top searches on Google discovered that most of them are looking for Baju Raya moden. The survey also indicates that 90% of online shoppers spend mostly on Raya clothing, as many of them are looking to celebrate the festive season in style. Besides that, new curtains are a top item, as 40% of the shoppers surveyed buy that, as more people look towards decorating their house ahead of the festive season.

Another interesting fact that Lazada has garnered is that close to 50% of the online shoppers start their shopping one to two weeks before Raya, with orders made between 12 midnight to 6am on mobile devices. This showed that shoppers opt to do their last minute Raya shopping at the end of the day, when they have the free time to do so and online marketplaces are the ultimate preferred solution.