Casio has released the BGD-525, a commemorative reprise of the DW-520, the first BABY-G. The timing comes ahead of December 2019, when Casio will mark the 25th year since the launch of the first BABY-G shock-resistant watch for women.
BABY-G came on the scene in 1994 as the sister brand of G-SHOCK. The first model, the DW-520, was based on the concept of “Tough and Cute”. It kept the G-SHOCK shock-resistance, form and design that was popular in street-fashion. But it was built with a smaller case to better fit women’s slimmer wrists. The BABY-G became a hit among women in their late teens and secured a place for digital watches in women’s fashion. The BGD-525 announced today is a 25th anniversary model of the original BABY-G that sparked a new trend.
In addition to a semi- transparent case and band, it comes with a simple square form. It’s meant to signify toughness and a protector that symbolizes strong shock resistance, plus a pink “G” logo. The BGD-525 will also feature double the water resistance of the DW-520, boosted from 100 meters to 200 meters.
The case back is engraved with a special 25th anniversary logo designed with a 1990s theme that harks back to the time of the DW-520’s launch. The package, given a street fashion flair featuring a vivid pink and purple, is a suitable finishing touch for this special model released in an anniversary year.
The watch will retail at RM 419 at all G-Factory stores.
