Moov, the company that introduced AI-powered voice coaching, is launching the first wearable that guides you through a variety of calorie-torching, high-intensity workouts based on heart rate with Moov HR.

Designed to be worn on the head as either a sweatband (Moov HR Sweat) or swim cap (Moov HR Swim), Moov HR is a tiny, lightweight sensor that monitors heart rate with the utmost accuracy to optimize every workout.

While they might be all the rage, wrist-worn heart rate monitors are prone to false reads due to muscle constriction, sweat, and even light. Developed by ex-Apple and Microsoft engineers, Moov HR’s PulseVision technology uses LED lights and optical sensors to measure blood density around the temples (tested at University of California, San Francisco’s Human Performance Center against EKG machines), which determines heart rate with ultra-fine precision.

From there, Moov’s real-time audio feedback coaches you through a variety of HIIT workouts within your target heart rate zone — or the upper limit of what your cardiovascular system can handle during physical activity — so that you can burn more calories in less time, and melt fat long after your workout is complete.

Moov HR is compatible with the Moov Personal Coach app (available on iOS and Android) and will launch with all new heart-rate driven, move-by-move voice coaching experiences in HIIT Run, HIIT Indoor Cycling and Bodyweight Circuit programs that focus on isolation and mobility to build strength. In all other Moov workouts, which includes Swim, Outdoor Cycling, and Cardio Boxing, Moov HR will serve as a heart rate monitor measuring beats per minute (BPMs) without the heart rate based HIIT audio coaching.

Other features and benefits of Moov HR:

• EKG-level Accuracy: Moov HR is the first heart rate monitor app experience to show how your heart rate appears in both waveform representation (like an EKG line seen on hospital monitors) and numerical data.
• Customizable: Choose between Moov HR Sweat and Moov HR Swim to get the most out of every workout — both in and out of water.
• Social: Stay competitive by sharing accomplishments on the Moov Leaderboard. After completing any Moov HR Workout, your workout report can be shared freely across any channel of social media.
• Affordable: Moov HR can be purchased as either a headband or swim cap for a limited-time pricing of $59.95 (buy both for only $99.90 while supplies last) so that anyone can get the most out of their workouts without having to join a gym or hire a personal trainer.

Moov HR marks the company’s third product launch in less than three years, continuing the success of Moov and Moov Now, the latter which went on to line the shelves of Apple stores globally.

For a limited time only, Moov HR is available for purchase as either a headband or swim cap at $59.95 each. Take part in Moov’s special launch price and get both for $99.90 while supplies last. To purchase your device and choice of headband, Moov HR Sweat (headband) or Moov HR Swim (swim cap), please visit: www.moov.cc/MoovHr