Sunway has today announced a partnership with iflix to showcase the highly successful The Amazing Sunway City Challenge five-episode reality series on Southeast Asia’s largest digital entertainment service for free, starting today.
The Amazing Sunway City Challenge is an original production by Sunway to promote Sunway City Kuala Lumpur as the region’s premier tourist destination aligned with the nation’s tourism ambition. The production is the first of its kind reality series that features Asia’s hottest social media superstars and has garnered more than 15 million viewers across Asia. All iflix viewers in the Philippines, Malaysia, Indonesia and Thailand can catch The Amazing Sunway City Challenge on iflixFREE and iflixVIP.
“Our commitment remains to offer and deliver our customers the most compelling collection of premium content, specifically for the younger demographic. Sunway’s boundary-pushing venture into original programming featuring the region’s most celebrated social influencers is a welcomed addition to iflix’s ever-growing free short form offering for the mobile-first generation.”
Craig Galvin, iflix Global Head of Content.
Hosted by Malaysian influencer, Jenn Chia, The Amazing Sunway City Challenge features Asia’s top ten hottest social media “superstars”: Malaysia’s Jaa Suzuran, the Philippines’ Medyo Maldito, India’s RJ Abhinav, Indonesia’s Michelle Joan, Singapore’s Matthew Stewart, Taiwan’s Ironbull, Thailand’s SorDor Style, China’s Gong Yi, South Korea’s Hong Young Gee and United Arab Emirates’ Hadia Ghaleb in a battle across the world-class premier tourist destination of Sunway City Kuala Lumpur to be crowned the champion of The Amazing Sunway City Challenge. What a title to add to your CV, eh?
Some of the more daunting tasks they went through were the bungee jump in Sunway Lagoon, team mission in Sunway Pyramid’s ice skating rink and hurtling down the world’s largest water ride, Vuvuzela.
Personally, the entire concept sounds incredibly cringe-worthy. But then again, I suppose that’s reality TV. Can’t wait to see what they come up with next.