Shopee has struck a partnership with the Ministry of Domestic Trade and Consumer Affairs (MDTCA) to bring the national Buy Malaysian campaign online and to the Region. This move is to encourage the purchase of Malaysian-made products and help local entrepreneurs grow their businesses and thrive in a highly-competitive environment.

Here’s what you need to know about the collaboration:

Firstly, to ensure prominent visibility of Malaysian-made products on the e-commerce platform, Shopee has created a dedicated Buy Malaysian collection page featuring Malaysian-made products from popular local brands such as Pensonic, BeauSiti by Dato’ Sri Siti Nurhaliza, Aik Cheong, Selamat, Victoria Sloane, Kaca-Kaca, 888, Amazin’ Graze, and OldTown White Coffee.

Secondly, starting with the 10.10 Brands Festival, Shopee has pledged to give emphasis to the Buy Malaysian collection in its upcoming year-end mega shopping events including the global 11.11 and 12.12 campaigns. This is to ensure that sellers of Malaysian-made products can benefit from the surge of traffic and shopping activity during that period. For instance, the 10.10 Brands Festival, which runs until 10 October, will offer Malaysians free shipping with a minimum spend of RM10, daily deals from as low as RM10, exclusive discounts up to 80%, and exciting in-app games

Thirdly, aside from championing local products in Malaysia, Shopee is also enabling Malaysian entrepreneurs to expand their business to international markets with its end-to-end cross-border initiative. Known as Shopee International Platform (SIP), this initiative offers a wide range of logistical, payments, and customer service arrangements to homegrown sellers at no extra cost. This will be a boost especially for retailers who want to reach an international market but face operational difficulties.

Lastly, in order to drive up interest and traffic for Shopee’s 10.10 Brands Festival and the Buy Malaysian campaign initiative, Shopee’s partners will offer exclusive privileges such as:

● Boat Noodle: Get 2 Bowls of Boat Noodle for only RM1.10 on 10.10 (while stocks last).
● Salad Atelier: Enjoy 50% off Raccoon Salad, Greek God Bowl, and Quinoa Lemak Wrap &
RM10 for Chicken Teriyaki bowl, Rabbit and Raccoon Sandwich
● Baskin Robbins: Receive up to 31% off on Baskin Robbins Official Store
● Burger King: Get 2 burgers for only RM10
● Boost: Get 10% off on Shopee vouchers from the Boost App this 10.10 and stand a chance to
win RM100 cashback & an Iphone11, sponsored by TMT
● Haagen Dazs – Enjoy ice cream up to 60% off