Armed with its vision to ‘Innovate. Transform. Inspire.’, Sharp-Roxy Sales & Service Company Malaysia unveils an impressive range of products within several categories in its portfolio. As an apt reflection of its theme, the brand’s never-ending pursuit and development of creative and innovative products has come to fruition as Sharp continues to transform the lives of people throughout the world…all thanks to its unique ‘DNA of Creativity’.

Commemorating the amazing achievements that Sharp has achieved for 100 years since its inception, an exciting innovating journey video took guests down memory lane, followed by a spectacular launching gambit.

The highlights of the event include the Sharp Ultrasonic Washer that can remove stubborn stain with a revolutionary three-step process and the five-door Hikaru Refrigerator series which is the largest capacity fridge in its category. Sharp also showcases the world’s first 8K resolution TV – the AQUOS XU Series (stay tuned for the full review)– in addition to the J-Tech Inverter Air-Conditioner with the lowest global warming potential refrigerant in the market.