Chipmaker SanDisk Corp has hired a bank to explore the possibility of selling its business according to Bloomberg. Referring to its source only has ‘people with knowledge of the matter,’ it is believed that SanDisk is in talk with Micron Technology Inc and Western Digital Corp although nothing may come out of it.

SanDisk is one of the largest makers of flash memory and it’s become a household name for a lot of smartphone and computer users. Micron is a rival supplier of the technology, while Western Digital may want to add a source of flash memory chips for its hard drives to reduce dependence on spinning hard drives especially after it received the US$3.8 billion investment from China’s Tsinghua University.

The market value of the company is about US$12.6 billion at the close of Tuesday and its share price has risen by 11% at the close of Wednesday in New York. This may attract potential buyers. The companies involved has refused to comment on the rumour.

A merger seems to make sense when these companies are going against giants like Samsung, whose flash memory is found in countless PCs and mobile devices.