Samsung Electronics launched ‘Samsung x You’ campaign, highlighting its mission and plans to deliver the best personalized products and experiences for fans across the Southeast Asia and Oceania (SEAO) region.

Targeting to develop products that allow the users to experiment, discover and express their true self, this campaign wants to empower the users to connect with the communities that share and understand what they love with Samsung.

“At Samsung, we have long been believers of empowering our users to embrace who they truly are and express themselves through our efforts in innovation and design. Through our bespoke services and offerings, our users have the option to personalize their devices’ look and feel to how they want it to be. This customization extends to the functional aspects as well through software innovation, bringing out the fun and experiential aspects of the user experience tailored to individual needs,” said Sangho Jo, President and CEO of Samsung Electronics, Southeast Asia and Oceania.

This campaign also empowers its users to personalise their Samsung Galaxy devices to reflect the users’ personality and unique identity – colors to accessories, or cover screen to user interface (UI), for products ranging from the Flip5 and Fold5 to the Watch6 and Buds2.

Using One UI 5 and Good Lock, an app that allows customisation for the lockscreen, keyboard, navigation bar and more, users now have wider options for personalising their Galaxy devices.