Samsung Electronics Co Ltd has announced its 2025 hotel TV lineup at Integrated Systems Europe (ISE) 2025, showcasing sophisticated designs, advanced in-room entertainment features, and a unified platform aimed at redefining the premium hotel experience.
“Our 2025 hotel TV lineup is designed to elevate the guest experience with personalisation at its core,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics.
The lineup includes the award-winning The Frame (HL03F), featuring 4K QLED picture quality, an Anti-Reflection Matte Display, and a Slim-Fit Wall Mount, offering luxury and personalisation for hotel aesthetics. Its Art Mode enables hotels to display curated artwork or branded visuals when the TV is not in use.
Samsung’s new TVs also introduce Google Cast and Apple AirPlay, ensuring secure and seamless streaming from Android and iOS devices without additional dongles. The integration eliminates third-party system requirements and protects guest privacy by not storing personal or pairing data.
Samsung’s Tizen 9.0 and LYNK Cloud streamline hotel operations by providing an intuitive interface, customisable content delivery, and remote device management. The connected ecosystem, powered by SmartThings Pro, offers centralised control for devices, enhancing efficiency and guest satisfaction.