At the recent Samsung Developer Conference in San Francisco, during the Smart TV session, Samsung introduced Smart View SDK which allows developers seamless connection and communication between mobile devices and Samsung TVs. This is in a way to create a path for partners to increase accessibility to their content, feature a Preview title which can be set to appear directly on the first screen of the Smart Hub. But the overview for the whole link up had greater purpose.

There was also a new solution in place for payments, Samsung Checkout on TV, a payment feature for viewers to directly make purchases from their TV’s. The solution is now made available for developers to go out and expand. Previously, the service had been offered to select key partners, now all game and app developers will be able to create services that can accept payments from consumers and monetise efficiently and effectively on Samsung Smart TVs.

Samsung Checkout is a simple two-step system designed to work with the TV remote control. Once consumers register their credit card, they just need to click “Pay Now” to buy an item, then enter a four-digital PIN. Already there are more than 50 games consumers can download and more than 500 they can stream, though GameFly and Playstation Now. HBO Now allows users to sign up for subscription information via Samsung Checkout simply by entering the user’s email address.

Another new item on the menu was the new open source project called TOAST, this is a developer resource program introduced during the conference. It allows developers to target a broader range of devices such as 2012-2014 Smart TVs and prevents them from having to rewrite TV apps for different operating systems. TOAST will be extended to other operating systems including WebOS TV and Android TV.

“We are constantly aiming to advance the Smart TV viewing experience by streamlining how users access their favorite applications and smart content,” said Sang Kim, Vice President of Visual Display at Samsung Electronics. “Our new enhancements will not only improve the viewing experience for the user, but also for developers who are creating new content on a regular basis.”