Razer’s Latest Product Is A.. Toaster?

While Razer may be a born and bread (ha ha) gaming company, it can now add a toaster to it’s list of products. What started off as an April fool’s day prank has now become an actual product. The company seems to have ceded to fan pressure on the Razer toaster. You see, Project Breadwinner was an April Fool’s prank by Razer in 2016 and the marquee product of this special project was the Razer Toaster. It was touted as a toaster, made for gamers.

How did this all begin exactly? Well apparently it all started on “a cold windy night on the 13th of September, 2013”. Someone commented on a status of Min-Liang Tan, CEO of Razer on Facebook jokingly asking about a Razer Toaster. Praise be, Min graced him with a reply that they had in fact already made one. Someone else saw this and decided to create a Facebook group urging Razer to make the toaster. A barrage of spam comments on Min’s Facebook page later and this happened:

So 1 million likes on the “Give us the Razer toaster” page and the toaster would become a reality. 6 years, 44,000 likes and 12 tattoos later and the dream is no longer merely a dream. Min-Liang is keeping true to his word.

“Alright—I didn’t think these guys were going to make it—but they did,” Tan posted on Facebook. “It was to hit 1M likes and with each Razer Toaster tattoo being equivalent to 100K likes each….and they now have 12 Razer Toaster tattoos. Well…what can I say. I’ve just officially liked their page—and I’m going to put together my team of designers and engineers. It will take a few years—but I’ll be sure to share the progress—and make it a community affair.”

Could this possibly signal the start of a tradition for Razer? Probably not. There is another unofficial fan page on Facebook demanding Razer home products such as a refrigerator and security system that blinds intruders with RGB lighting (LOL). Min-Liang however, probably realizing the toaster thing was a bit too much, put a wrench in that by commenting “Guys. I don’t know what you guys are up to but this isn’t going to happen. Ever,”. I’m not going to lie, a security system that blinds intruders with RGB lighting would’ve been cool. We’ll just have to settle for the toaster for now.

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