When the ransomware WannaCry hit across the globe blackmailing individuals and corporation into paying up if they want control of their hardware or not have their personal data removed, the public took notice of the real threat of cyber attacks and the damage they can cause and realised just how vulnerable they were.
Security can no longer be a lip service, hackers constantly find ways to enrich themselves using virus and malware to illegally gain access to users system with bad intentions. Contrary to popular belief, these agents do not only enter an environment via laptops and PCs, routers and printers are also used sometime as entry points which are usually the weakest link.
Printers Also Vulnerable
Acknowledging this threat, HP engineers worked on equipping their printers with advanced security features at the BIOS, Firmware and Run-Time memory level to thwart an impeding attack. The new line-up of A3 multifunction printers comes with the feature giving end-users peace of mind when printing high security documents. All 54 models and variations are designed to protect themselves in the face of growing cyber-attacks on businesses.
“We are living in a new world order with connected devices and evolving attacks that often hit us when we least expect them. By integrating security in every stage of product development, we are reinventing security from protection to resilience, delivering highly secure A3 MFPs in the market and making life better, safer for our wide range of customers in Malaysia,” said Kym Lim, Managing Director, HP Malaysia.
With HP Sure Start, whitelisting and run-time intrusion detection, the MFPs are embedded with key security features that automatically trigger a reboot in the event of an attack of anomaly they also generate alerts in syslog format and notify IT managers via Security Information and Event Management (SIEM) tools.
Not Laser Its PageWide
HP also introduced a new range of printers operating on a propriety technology it developed that breaks away from the conventional LED or laserjet. Called PageWide, the technology uses less power due to fewer moving parts, the printhead is stationary instead paper moves. The printers also does need multiple drums and uses a single unit thus lowering the cost of maintenance comprehensibly reducing downtime.
The new HP PageWide Pro devices come in single and multifunction format have print speeds ranging from 35 ppm to 60 ppm. Modern office look to hassle free hardware and require custom solution based on their needs for the moment and possible scale-ability when their office grows. They will be glad to know HP has the largest variant in the market to offer any requirement.
