Cooler Master, known for its gaming products and computer components, launched the “Power Your Passion” campaign recently.
The campaign encourages individuals from diverse backgrounds to pursue their passion, whether 3D Animation, Stop Motion, Virtual Reality, Modding, Design, Gaming, Overclocking, etc. Cooler Master encourages everyone to share their passion by posting their images to social media #MakeItYours and to inspire others.
Raymen Wu, Global Marketing Director, said: “We believe every individual has a desire to make something for fun or work. It is essential for us to honour that passion. We all know people create incredible things through PCs that they built themselves. This campaign furthers our vision of Make It Yours by reaching out to the community and giving them a voice to share their passion.”
A self-professed “tech nerd,” Jyunwei Huang spent long hours honing his 3D design chops, and he has always found the inner workings of software and computers easy. He assembles and puts together all of his colleagues PCs, each one made specially to support 3D rendering and special effects composition at Studio 411. They are constructed around the massive storage, graphics and processing demands needed to reduce time during the 3D animation process.
To bring ideas to life, John Huang painstakingly learned stop motion animation from scratch, with the internet his sole guide. “At my workstation, I am constantly loading my PCs so parts wear out quickly. I need parts that can keep up with the demand while being able to quickly swap as I upgrade.” said Huang.
