Sony is promoting its London-based deputy president, Jim Ryan, to head Sony Interactive Entertainment, replacing predecessor John Kodera.
Ryan is said to be tasked with overseeing the next generation of PlayStation consoles , a move that analysts say will not only be pivotal for the Japanese giant but also something industry experts are very much looking forward to.
The next generation of consoles is expected to hit the market in 2020.
The current generation of consoles, the PlayStation 4, is said to be nearing the end of its lifecycle but enjoyed a resurgence of popularity in 2018 thanks to a string of blockbuster games. The Christmas period in 2018 saw a spike in hardware sales, that boosted total sales (from the time of product launch) to a grand total of 91 million units.
Amid a backdrop of mobile games sales bringing in USD60 billion annually, Sony has managed the PlayStation brand through a market that sees rival console makers such as Nintendo and Microsoft also experiencing the pinch of threats, not just from mobile gaming, but also from cloud-based gaming.
Sony’s chief executive Kenichiro Yoshida is reported to have said in a statement on Tuesday that the industry is “relentlessly fast-moving,” and in order to remain a market leader, makers must constantly evolve with a constant sense of urgency.
Sony is expected to increase the number of games produced in-house as part of its strategy.