PicsArt is enhancing its photo app allowing users to edit their photo’s like a pro, turning their pictures to works of..art. Using AI, the app developer is applying the breakthrough in artificial intelligence to the creation of images, working together with Nvidia to make this possible.

Hitting the market today, “Magic Effects” is a new feature in the latest version of the app which already has been downloaded more than 300 million times and boasts 80 million active monthly users. Magic Effects uses GPU-powered AI to analyse the quality and context of photos, and enables users to transform their pics in seconds with an array of filtering effects that are customized based on the AI analysis.

If, for example, a user applies the “Neo Pop” effect to a photo, the result won’t be standardized. Instead, it will be customized based on the qualities of the photo in question. Users can further customise the filters using a variety of touch-interface tools.

Above is an example of a Magic Effects filter in action, turning a photo into a colorful painting.

The idea is make art and photography more accessible to a larger number of people, says PicsArt co-founder Artavazd Mehrabyan.