Shutterstock, Inc. (NYSE: SSTK) has just announced exciting AI-driven tools that make customizing its collection of over 700 million stock images easier than ever.
Leveraging cutting-edge OpenAI technology, these new features offer users unprecedented creative control, empowering them to refine and perfect images in innovative ways.
Paul Hennessy, Chief Executive Officer for Shutterstock, highlighted the significance of this development, stating, “This marks a groundbreaking milestone in the stock photography industry. Our AI-powered design capabilities enable users to seamlessly edit images within Shutterstock’s extensive library, providing infinite possibilities to personalize stock content.”
Currently in beta, Shutterstock’s creative AI editing suite introduces six signature capabilities, including the Magic Brush, Variations, Expand Image, Smart Resize, Background Remover, and AI Image Generator.
These functionalities enable users to manipulate images with unparalleled ease, facilitating swift ideation and production.
Additionally, the company underscored its commitment to protecting the intellectual property of artists and contributors.
While artists will be compensated for licensed images, AI-generated or edited content will not be accepted for submission on the platform, aligning with Shutterstock’s Contributor Account and Content Submission Guidelines.
Shutterstock’s recent inclusion in the Content Authenticity Initiative (CAI) further reflects its dedication to fostering ethical and responsible AI advancements in the creative industry.
By integrating the CAI’s Coalition for Content Provenance and Authenticity (C2PA) standard into its AI capabilities, Shutterstock aims to safeguard users with verified and tamper-evident information across all forms of content.
This initiative ensures each asset is certified with secure metadata, guaranteeing transparency in its creation, authorship, and edit history. The company will be showcasing the full potential of these AI-driven features during the upcoming Shutterstock Showcase: Creative AI virtual series on November 9.
