Fitbit has announced it has shipped 1 million of its Fitbit Blaze within the first month of availability, which exceeds internal sales forecasts. Fitbit Blaze has captured the ranking of #1 bestselling device in both the smart watch and heart monitor categories on Amazon.
Following this news, Fitbit has also announced that it had shipped out an additional 1 million Fitbit Alta devices and also it is the top selling devices in the fitness tracker and pedometer categories on Amazon. Fitbit Blaze had received more than 1,200 customers review with a majority of 78% rating the product 4 to 5 stars.
Woody Scal, Chief Business Officer of Fitbit, commented on the news: “At Fitbit, we continue to focus on developing innovative and motivating fitness-first products that our customers love and that help them achieve their health and fitness goals. The positive response we’ve received to Blaze and Alta demonstrates our continued ability to innovate and drive strong demand for Fitbit® products, which is what has made and kept us the leader in the global wearables category.”
The prices of these devices are as follows:
- Fitbit Blaze: US$199.95 (RM780)
- Fitbit Alta: US$129.95 (RM506)
For more information about these products, you may visit: http://www.fitbit.com/my
