Recently Huawei marketing dynamo’s thought it will be smart to use a perfectly shot daylight picture (shown here) and associate it with the latest Leica engineered P9 dual camera smartphone the company recently launched. However, the image which was posted in Google+, revealed the metadata of the image belonging to a camera, a Canon EOS 5D Mark III.

The promo image, like any file sharing when posted, shows the metadata of the picture:

Camera: Canon EOS 5D Mark III

Lens: EF70-200mm f/2.8L IS II USM

Focal Length: 135mm

Exposure: 1/800

F Number: f/4

ISO: 500

Camera make: Canon

Flash: Not used

Exposure Bias: -1 EV

Comparing a picture taken using a camera costing up to tens of thousands of ringgit and closely linking with their P9 which is around the two thousand range is rather stretching. However, the text posted on the social media site Google+ did not openly state if the image was taken on the Huawei P9. But a play on words about how the natural light glows around the model, though amazingly beautiful which would had droves of customers heading to the nearest store to buy the P9, the truth is not going down well with the consumers. No one like to be misled.

The company has released an official statement on the matter:

It has recently been highlighted that an image posted to our social channels was not shot on the Huawei P9. The photo, which was professionally taken while filming a Huawei P9  advert, was shared to inspire our community. We recognise though that we should have been clearer with the captions for this image. It was never our intention to mislead. We apologise for this and we have removed the image.

Was the image really uploaded unintentionally? A large company like Huawei, having hired the biggest advertising agency, digital team and PR, could have overseen this ‘small’ detail? Could this have been done on purpose to mislead consumers?

To what extend company’s go to push their products exaggerating the truth?