U Mobile Sdn. Bhd. unveils its new marketing directions and strategies by focusing on consumer-centric initiatives and more innovative product offerings that will benefit the consumers. This is done through a three-pillar focus. Part of the plan is to give U Mobile prepaid customers a bonus when they switch to U Mobile’s network.
“We are looking into more consumer engagements in our pipeline to better understand their trends. lifestyle and needs, which will be handy when we design our products and services. U Mobile will also continue to expand its reach through unique distribution channel, alongside traditional outlets – all to bring greater convenience and accessibility of our products to consumers,” says Jasmine Lee, Director of Marketing of U Mobile.
In addition, the telco company will also embark in partnerships with dynamic players within and outside of the industry to offer consumers greater connectivity opportunities and enhanced mobile experience.
Aside from that, the company also jumps into social messaging apps as it partners up with KakaoTalk and WeChat. With this partnership, U Mobile prepaid users who are on Unlimited Mobile Internet (UMI) packages can get free data for these two apps. Being the first local mobile industry to partner with KakaoTalk and WeChat, it provides more options for users to stay connected.
Furthermore, the company also continues its UMI packages with the introduction of UMI 38. It is a new prepaid plan focusing more towards consumers who want more minutes in their calls. At RM38 per month, subscribers will receive 200 minutes of free calls, 30 free SMS and 500 MB of 3G mobile internet with a 30-day validity period.
Accompanying the new prepaid plan is a new reward programme. This is to encourage existing users to invite family and friends to get in the telco’s prepaid service. In return, the user who introduces U Mobile will get 5% free credit every time their family and friends top up. Those who ported over will also be rewarded with 15% top up bonus.
“Consumers can expect more innovative product offerings and services that are catered to their needs from U Mobile in the near future. We are really excited about our new direction and will continue to offer consumers exciting possibilities to live connected with U Mobile,” ends Lee.
