New Balance unveiled the latest installment of its global ‘We Got Now’ campaign. The 60-second spot features two-time NBA Champion Kawhi Leonard, singer-songwriter IU, English football players Raheem Sterling and Bukayo Saka and New Balance’s newest ambassador, Grammy-nominated artist Jack Harlow.
The video features a series of three vignettes, one highlighting Harlow and Leonard, the second focusing on IU, and the last showcasing Sterling and Saka which will be released soon. These are the faces shaping the ‘now’ in the worlds of sport and culture, and the new spot is intended to highlight the joy of their craft in everyday moments – not just when they’re on the world’s biggest stages.
New Balance is a firm believer in the power of now, and ‘We Got Now’ is a rallying cry for a global generation to fearlessly redefine themselves in pursuit of their passions. Now is the time to energise culture and create positive action, without waiting for permission. Through its relationships with athletes and ambassadors who aren’t afraid to change the game, challenge the system, and encourage others to do the same, New Balance strives to empower everyone to live life on their own terms, always in the now.
“Through the continuation of our ‘We Got Now’ campaign, New Balance is challenging our ambassadors, athletes, and fans to come together in fun and meaningful ways,” says Chris Davis, CMO and Sr. Vice President of Merchandising. “When we allow ourselves the freedom to play in settings authentic to ourselves, there’s a liberating energy that comes from moving our bodies, showing off our skills, and doing something – whatever it may be – that we truly love.”
This latest installment of the ‘We Got Now’ campaign was concepted and produced with VMLY&R, a global full-service marketing agency based in New York City.