Ever wondered why Netflix was recommending certain programs and allowing you to discover some shows instead of another, it’s not just based on what genre you watched but also algorithms hard at work curating personalised content that’s Netflix feels you would enjoy.

Did you know one in eight Marvel Television viewers were new to comic book based content before discovering their first heroic binge on the streaming service. More than 80% of all shows were discovered through recommendations.

“At Netflix we know genres are just wrappers, which is why we work hard to create algorithms that help members break these pre-conceived notions and make it easier for them to find stories they’ll love, even in seemingly unlikely places,” said Todd Yellin, Vice President of Product.

The video streaming provider has over 104 million members around the world and over 1,000 hours of content coming on this year alone, it is critical to surface the right content to the right member at the right time. Introducing new genres for viewers allows them to discover new experiences for instance one in five Stranger Things fans were new to horror before entering the Upside Down. Similarly, one in seven Black Mirror watchers were new to science fiction before exploring the dark side of technology.

Netflix uncovered interesting patterns from people bingeing on Marvel Universe, stories that dabble in life’s grey area heighten viewers’ senses for Daredevil, like the political turmoil of House of Cards and the thin lines of family loyalty in Bloodline. As do characters who blur the lines between vigilante and villain, like Walter White’s entrepreneurial antics in Breaking Bad and Dexter Morgan’s homicidal heroics in Dexter.

Sharp humor, strong female and dark crime draws viewers to watch Jessica Jones and those interested in dangerous worlds and complex consequences direct viewers to Luke Cage. And it not only tough and living on the edge type of viewers, edgy coming of age series like Love and Shameless bring viewers to Iron Fist.