Pursuing to upend Apples dominance in the creative space, Microsoft introduced Surface Studio—a new class of all-in-one that turns the desk into a creative studio. Since unveiling Surface a few years back, the company has built a following for the kickstand tablet and is now courage’d itself to take on the Macs.

Surface Studio is a new desktop that’s not  just a PC but is made for creative intentions, with a 4.5k ultra HD screen it can deliver 63% more pixels than a state-of-the-art 4K TV. and works with pen, touch, and the new Surface Dial an input device looking like knob that integrates with Windows 1o and works on any Surface device. Adding this to the family of Surface devices, they all have their radar set on one company, Apple.

Surface Pro and Surface Book have been runaway success for Microsoft and their competitors are not windows base laptops or desktops by partners but MacOS machines, a long standing enemy that the company is now ready to take head-on! That;s why starting in the US, MacBook Air and MacBook Pro users are invited to experience laptops with on-screen touch in a limited time trade up offer for up to US$650 (RM1300) off Surface Book and Surface Pro.

Will the offer compel hardcore or even first time Mac users to switch, the Surface is a great device and is probably the only computer that is both aesthetic and has internal performance to contend with the Macs.