With hundreds of gamers looking anxiously on what was about to be announced, NVIDIA CEO Jen-Hsun Huang took the stage and made the most unbelievable unveiling of GeForce GTX 1080 the new Pascal architecture GPU, making it the most advanced graphic processor today.

Speaking at the DreamHack gamer gathering in Texas, he drew gasps of disbelief as he explained that our newest gaming GPU delivers 2x the performance and 3x the efficiency of TITAN X.

The new architecture offers huge leaps in performance, memory bandwidth and power efficiency. Pascal supports new features and capabilities that redefine what makes a perfect platform for AAA games.

“This is the future of graphics, available today,” Huang said. “1080 is the new king.”

Pascal was designed to bring out the best in this new generation of content. Its greater memory bandwidth and power efficiency let the GTX 1080 run at clock speeds never before possible — more than 1700 MHz — while consuming just 180 watts of power.

Our Pascal-based GPUs feature enhanced asynchronous compute, and are the first to harness the power of 8GB of Micron’s new GDDR5X memory. The GTX 1080 is the first gaming GPUs designed for the 16nm FinFET process.

To show what Pascal makes possible, Epic Games CEO Tim Sweeney took the stage to show next generation character models with astonishing levels of realism — with lifelike hair and skin, richly detailed clothing and armor, and light glinting dramatically from every detail.

Audience members gasped when Huang revealed they were all rendered on our GTX 1080 running at more than 2000 MHz, and a temperature of just 67 degrees centigrade, an unprecedented feat.

“The only faster GPU is a Maxwell GPU immersed in liquid nitrogen,” Huang said.

The NVIDIA GeForce GTX 1080 “Founders Edition” shown tonight will be available on May 27 for $699. While the rest of the models will start from $599.