Consumer Electronic Show or CES will be taking place in Las Vegas in about a few weeks time, while visitors will be excited to see and be thrilled with the latest gadgetry and future technology, they will also get an opportunity to listen industry stalwarts speak on various subject matter.

One area of focus for this year is on content and media, the organiser Consumer Technology Association has listed an illustrious line up of speakers for keynote addresses for CES 2018 with YouTube Chief Business Officer Robert Kyncl, PepsiCo Senior VP Global Brand, Medialink Chairman and CEO and Discovery Communications CEO David Zaslay.

Presented by MediaLink, the keynote will explore how the business of content distribution is changing the landscape of the media, marketing, advertising and entertainment industries. “We are excited to announce that top power players in the streaming and content business, who understand consumer viewing habits and are providing rich content and will share their insights on our keynote stage,” said Karen Chupka, senior vice president, CES and corporate business strategy, CTA. “Consumers are regularly watching time-shifted content, and it’s important for marketers and the entertainment industry to shift business practices to meet consumer demand for anytime/anywhere access to video content.”

Forums and sessions like this brings the global leaders in innovation, marketing and creative together and discover disruptive trends and the future of brand marketing and entertainment through technology. CES 2018 will run Jan. 9-12, 2018, in Las Vegas, Nevada.

More CES 2018 stories can be found in the targeted tag that is now used to curate the coverage for this event.