MARii’s recent accolade marks a significant milestone in its ongoing mission to transform Malaysia’s automotive sector through innovation and sustainability. The award not only honors MARii’s achievements but also underscores its pivotal role in shaping the industry over the past 14 years.
Positioned as a beacon of advancement, MARii has diligently fostered partnerships with governmental bodies, local and international institutions, and industry leaders, solidifying its status as the nucleus of automotive innovation in Malaysia.
Committing to Advancing Malaysia’s Automotive Landscape
Central to MARii’s mission is its commitment to advancing Malaysia’s automotive landscape by embracing cutting-edge technologies and promoting sustainable practices. At the forefront of these efforts is the National Automotive Policy 2020 (NAP2020), guiding initiatives that propel Malaysia towards becoming a hub Next Generation Vehicles (NxGV) that includes Energy Efficient Vehicles (EEV). This evidence through Malaysia has become Southeast Asia’s second-largest auto market, surpassing Thailand, with record-breaking car sales reaching nearly 800,000 in 2023.
This strategic framework aligns with global shifts towards digital industrial transformation, Industry 4.0, and Mobility-as-a-Service (MaaS), positioning MARii to lead the charge in these transformative areas.
MARii’s success is underscored by several impactful programs and initiatives. Notably, MARii has championed the development and adoption of electric and hybrid vehicles, crucially supported by collaborations with the Department of Skills Development and the Human Resources Ministry.
These partnerships have led to the creation of National Occupational Skills Standards (NOSS) for electric vehicles and EV charging stations, ensuring Malaysia’s workforce is equipped with the necessary skills to drive the industry forward. Additionally, MARii’s Industry Led Certification Program (IPC) has certified over 33,000 professionals, bolstering the local talent pool and enhancing industry competitiveness on a global scale.
A landmark initiative by MARii is the Skim Galakan Penggunaan Motosikal Elektrik (MARiiCas) scheme, launched in collaboration with Ministry of Investment, Trade & Industry (MITI) to promote electric motorcycles through substantial rebates. This initiative not only boosts public acceptance of electric vehicles but also supports the government’s broader agenda of cultivating a robust EV ecosystem. Through this MARiiCas scheme, the sales of electric motorcycles in Malaysia have surpassed the cumulative sales of the past five years.
MARii’s efforts extend beyond policy and training to include high-impact events like the Malaysia Autoshow (MAS), an annual showcase that highlights advancements in both traditional and electric vehicles, fostering awareness and excitement among industry stakeholders and the public alike.
Over the years, MARii has evolved its role in driving Malaysia’s mobility transformation by adapting to emerging trends and technological advancements. Underpinning these efforts is the New Industrial Master Plan 2030 (NIMP 2030), focusing on economic complexity and sustainability. This strategic framework underscores MARii’s commitment to spearheading innovations that enhance Malaysia’s automotive competitiveness globally.
Looking ahead, MARii remains steadfast in its vision to elevate Malaysia’s mobility ecosystem to new heights. Emphasizing collaboration and technological innovation, MARii aims to fortify Malaysia’s position as a leader in automotive excellence.
Key initiatives include advancing AI integration in manufacturing processes, developing comprehensive EV infrastructure, and fostering a sustainable automotive lifecycle through initiatives like the Authorized Automotive Treatment Facilities (AATF). These initiatives align with global trends towards zero emissions and sustainable practices, ensuring Malaysia remains at the forefront of automotive innovation.
As MARii navigates the dynamic automotive landscape, its forward-thinking approach emphasizes not only staying abreast of technological shifts but also actively shaping them. By fostering a culture of innovation, sustainability, and collaboration, MARii aims to secure Malaysia’s place as a pivotal player in the global automotive industry, driving growth, innovation, and sustainability in the years to come.
