We’ve pretty much seen what Samsung’s next foldable clamshell is going to look like, but there are still some mysteries surrounding the device. Included in that list, is what it’s going to even be called. Well, there were prior reports that indicated the clamshell would be named the Galaxy Bloom, but it seems that was a project moniker rather than the actual name.

This comes from reputable leakers, Ice Universe, who says that Bloom was a codename, and the final product would be known as Galaxy Z Flip. And low-key, that name hits harder than the Bloom could ever.

Galaxy Z Flip pic.twitter.com/WKA5mpICVE

— Ice universe (@UniverseIce) January 12, 2020

I mean, considering that DJ Koh, Samsung Mobile’s Chief, mentioned that the Z Flip was inspired by Lancome, and the fact they are planning on marketing the device towards 20 something women, it would’ve isolated half their potential market. Men. Not to say guys would be directly appalled at buying a device called Bloom, but I know a few who wouldn’t.

There was also the above blurry presentation which looks to add to the Bloom speculation. But in all honesty, I think the Galaxy Z Flip name has appeal. It just sounds cool. Low-key reminiscent of the time when Razrs and such were abound, and that’s probably why they did it.

There’s no way to actually authenticate this information besides the fact that Ice Universe has been a reliable source of information for a while now. We’ll get more details, hopefully, on the 11th of February when Samsung holds their event where they’re expected to show off the S20 lineup and their latest foldable.