The Ringgit-to-Ringgit voucher funding by Shopee and the Government via Malaysia Digital Economy Corporation (MDEC) for the Short-Term Economic Recovery Plan (PENJANA) Shop Malaysia Online initiative has generated over RM200 million in sales by local retailers and traders on the e-commerce platform as of 31 August.
In a campaign mid-point review today and the launch of its annual signature shopping event 9.9 Super Shopping Day, Shopee revealed that the vouchers have been enjoyed by close to 2 million Malaysians who
took advantage of the savings and cashback on home and living, health and beauty, toys, groceries,
automotive, mobile and gadgets.
According to Ian Ho, Regional Managing Director, Shopee, the e-commerce platform refreshes the Shop
Malaysia Online initiative with a new theme weekly to keep things exciting for consumers. “By doing so, we
are also effectively ensuring that we provide equal support to sellers from various sectors.”
To make it easier for Malaysians to identify homegrown sellers, Shopee has created the “Local Seller” tag,
which will appear under all items sold by local businesses that qualify for Shop Malaysia Online.
Shop Malaysia Online follows another successful collaboration – the PENJANA Micro, SMEs (MSMEs) E-
commerce Campaign, which is the Government’s other PENJANA e-commerce initiative. It has since benefited over 38,000 sellers to date, with participating MSMEs recording an average uplift of 162% in
their daily sales after joining the campaign.
As the Shop Malaysia Online initiative enters its final leg, Shopee is ramping up its efforts to rally consumers to do their part and support Malaysian businesses for economic recovery. This includes a PENJANA platform takeover on 16 September in celebration of Malaysia Day.
The e-commerce platform has also gone one step further to boost local sellers in the Shop Malaysia Online initiative via 9.9 million PENJANA vouchers that also bring greater savings for Shopee users.
From today till 9 September, Shopee will be adding more value to consumers by bringing down the minimum spend for free shipping to RM9, offering 50% off vouchers and RM9 deals daily during Shocking Sale. Malaysians also stand to win prizes worth up to RM99,000 through Shopee Games, including 9 units of Samsung Galaxy Note20 when they play Shopee Farm.