LG Electronics is unveiling its groundbreaking “Lifestyle Solution for Mobility” at CES 2025, introducing the LG Mobility Experience (MX) platform. The MX platform integrates LG’s smart life solutions to create a seamless connection between mobility and the AI Home, offering entirely new lifestyle experiences.

The platform redefines home solutions by transforming vehicle cabins into adaptable spaces. With a modular system, it allows for multifunctional spaces like private media lounges, creative studios, or extensions of the home. This “Space-as-an-Experience” concept caters to evolving customer preferences, shifting vehicles from traditional transport to personalised lifestyle spaces.

The dual-cabin design features a front driver’s cabin and a rear customisable experience space. This flexible area can be configured for different uses, such as a creator studio, business lounge, or relaxation zone. The modular design allows users to choose appliances that best suit their needs, with plans to offer the platform as a subscription service.

Powered by LG’s AI Home solution, ThinQ ON, the MX platform offers personalised services like schedule management and information briefings. It can also integrate services such as food ordering, laundry, and hotel bookings, enhancing the user experience.

Visitors to CES 2025 from January 7-10 can explore the MX platform at LG’s booth (#15004) at the Las Vegas Convention Center. The exhibit will showcase LG’s advanced appliances and IoT devices, providing a glimpse into the future of connected living and mobility.

Lyu Jae-cheol, president of LG Home Appliance Solution Company, commented, “The MX platform leverages our strength in appliances and AI Home technology, presenting a new direction for mobility experiences.”