Lazada Malaysia and the Ministry of Domestic Trade and Consumer Affairs (MDTCA) today announced a partnership that will see a rollout of new trade activities and training programs, to support the growth and digital acceleration of Malaysian SMEs in a further bid to thrust Malaysia to the forefront of the digital economy.
The collaboration, in support of the Government’s “Buy Malaysian” campaign, was officiated by Y. B. Datuk Seri Saifuddin Nasution Ismail, Minister of MDTCA and Leo Chow, Chief Executive Officer of Lazada Malaysia at the Lazada WECOMMERCE Satellite Tradeshow, a lead-up event to Lazada’s upcoming WECOMMERCE 2019 sellers summit.
“We extremely excited about this partnership, and joining hands with MDTCA to contribute to the Government’s goal to double the rate of the e-Commerce growth to 20.8 percent by 2020 1 . We believe that the way forward is to focus on the professional development and business growth of our current and potential sellers, who are critical players for the local eCommerce ecosystem boost, and sustainability for the future. Through WECOMMERCE 2019, we aim to nurture digital entrepreneurship amongst Malaysian SMEs by providing them with the right technology, tools and training to accelerate the growth of their businesses,”
Leo Chow, Chief Executive Officer of Lazada Malaysia.
As part of this collaboration, Lazada Malaysia will work closely with the MDTCA to implement a series of initiatives to promote and upskill local SMEs through Lazada’s platform, such as:
1. Identify and collaborate with the Ministry to promote local sellers with homegrown brands on Lazada.
2. Design a “Buy Malaysian” branded frame and encourage sellers with local products on Lazada to use them, so that local products can be easily identified on the platform.
3. Feature the Ministry’s “Buy Malaysian” campaign on Lazada’s various sales campaigns.
4. Organize competency training sessions for local sellers to upskill them, share valuable insights and data and ensure that they are well prepared for upcoming Lazada campaigns.
5. Onboard and promote local designers in conjunction with KL Fashion Week to increase the exposure of local fashion brands to Malaysians.
6. Carry out promotional activities on Lazada’s platforms such as promotional posts, creative content and competitions to generate awareness and promote the Ministry’s “Buy Malaysian” campaign.
With a large number of Malaysian SMEs still in the early stages of digital maturity, the MDTCA and Lazada Malaysia remain steadfast in their shared mission to empower sellers by upskilling them and providing them with the right tools and training to optimize their businesses.
As part of efforts to build a strong digital economy in Malaysia, the Lazada WECOMMERCE Satellite Tradeshow provides an avenue for Malaysian sellers to connect directly with global traders, to grow their businesses through assortment and better value by eliminating intermediary channels. The tradeshow also serves as a business-matching platform for regional traders to network and connect with local sellers, while providing a preview of the activities which will take place during the main event in October.
Malaysia’s eCommerce space has grown tremendously in recent years, and Lazada Malaysia has seen an impressive 45% jump in local sellers in the last 12 months alone. With a high concentration of sellers emerging from Selangor, Kuala Lumpur, Johor, Perak and Penang, the aim is to provide greater training and support for sellers in other parts of the country, including Kelantan, Terengganu, Sarawak and Sabah.
Lazada WECOMMERCE 2019 leadership summit will take place at Malaysia International Trade and Exhibition Centre (MITEC) on 8th October 2019 in Kuala Lumpur from 8 am to 6 pm.
