Lazada Malaysia has announced the appointment of Leo Chow as its Chief Executive Officer, succeeding Christophe Lejeune. Chow, who took on the role in January, will lead the strategic development and growth of Lazada in Malaysia. He is also working closely with the local function teams.

Chow has been with Lazada Malaysia since 2018 as the regional Executive Vice President, where he developed and implemented regional category and assortment strategies; and managed traffic policies on marketing platforms. He also brings in a wealth of experience from his eight years at Taobao, where he was responsible for Taobao Global Platform, introduced a new model of cross-border business based on social eCommerce, and held category management roles. Chow was also part of the team that facilitated Alibaba’s investment and integration of Lazada.

An important part of parent company Alibaba’s ecosystem, Lazada’s is set to continue its business and growth prospects in the Southeast Asian market. 2018 was a turning point with its Malaysian arm beating its 11.11 sales record of RM111,000,000 in the first 9 hours.