Intel And Microsoft Wants Consumers To Make Magic With New Devices

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In the latest effort to shore up interest in PC sales and the newly christened OS-Windows 10, Intel Malaysia and Microsoft announced a joint marketing campaign dubbed “Make Magic Every Day”. Aimed at increasing refresh rate among Malaysians who are still using legacy PC/laptop, the campaign has a series of instore and online promotions as well as the engagement of local influencers to get people to create magic using these devices and hopefully see the need to change their old systems with the latest devices.


Some of the notable influencersinclude leading local beatboxer, Shawn Lee; social entrepreneur Christopher Tock and Sabrina Tajudin, co-founder of Breena Beauty and leading fashion blogger. Over the course of November and December, they will be sharing their experiences with Windows 10 devices powered by Intel on their respective platforms and on

“We are honoured to have some of our local influencers who are making magic in their own realms of influence to be sharing their experiences with Intel-powered Windows 10 devices,” said Sumner Lemon, Country Manager, Intel Malaysia and Singapore. “We hope that the campaign can positively influence Malaysian consumers who are looking at a device refresh to explore the ways how Intel’s and Microsoft’s technologies can help make a positive difference in their work and personal lives.”

“Customers have generally been positive on the launch of Windows 10, and many have made the switch to upgrade to a new operating system,” said Bruce Howe, General Manager, Consumer Channel Group, Microsoft Malaysia. “With the campaign, we hope to engage more customers and users to consider a refresh and embrace new form factors and to take the step to embrace a more personal computing experience with Windows 10.”

PC sales has been on the decline for sometime now but somehow has slowed down in the past couple of years mainly paying ode to Intel’s ingenious introduction of convertible laptops that managed to stave of the stiff competition tablets were giving to the market. But with the resurgence of more powerful tablet like the iPad Pro and Surface Pro 4 that promises to “kill laptops”, could the industry be again heading for a stormy patch?


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