PayPal launches PassPort, a website designed to educate and empower small businesses with free tools to expand their global sales. PassPort provides country-specific guidance on seasonal sales peaks, including holidays and events; cultural customs, taboos and trends; shipping and distribution logistics; currency exchange and fees; and customs procedures and taxes.

“Small business owners know that reaching a global market can exponentially increase their sales, but many aren’t sure where to start,” explains Carey Kolaja, Vice President, Global Product Solutions, PayPal. “In 2013, global trade accounted for approximately 25 percent of PayPal’s Total Payment Volume – so we understand the challenges and opportunities of international trade. We designed PassPort with our international insights to help small businesses tap into global sales opportunities as simply and seamlessly as possible.”

“PassPort removes perceived barriers by revealing cultural gift-giving traditions and taboos and helps to ease the complexity of shipping and customs,” Kolaja continues. “By helping businesses understand when and how to best engage with international shoppers, we go far beyond the secure and simple payments our customers expect from us and enable them to tap into new revenue potential.”

In addition to holiday-specific content, PassPort delivers PayPal’s trusted expertise and resources. Buying and selling patterns around the globe and across key corridors is presented on PassPort to deliver a unique resource to small businesses looking to expand into new markets.

PassPort helps businesses start selling internationally quickly via direct links to eBay Marketplace tools. eBay, Inc., enables global connected commerce and is the quickest and easiest way for PayPal customers to start selling internationally.